Blueprint: A brand is a master plan of your customer experience. It needs to be delivered consistently across all areas of your business in order to help build trust.
Relationship: A brand is the thoughts, feelings, and psychological relationship between a business and a customer
Agreement: A brand is a promise of what the consumer will experience from your business
Nature: A brand is the inherent nature of your business-the personality, the character, the style. It is the emotional association to your brand.
Distinctive: Branding makes your business stand out from the crowd. It is the unique identity of your business.
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